Engage the Passion©

This program is geared toward medium to large businesses that needs assistance in clarifying how they express their Unique Contribution Statement and Company Passions. This includes pre- and post-workshop assessment and consultation, as well as creating strategies for better retention and engagement.

Through interviews with management, followed by a management meeting, PTB Consultants will facilitate the process of describing the company's Unique Contribution and Company Passions with elegant simplicity in language that will excite passion among employees.

Through the half-day training and post-training consulting, PTB Trainers and Consultants will facilitate the first steps in creating alignment between Company Passions and Work/Core Passions.


  • Alignment between employee passions and corporate passions leads to active engagement—engagement increases productivity, innovation, team cooperation, retention and profitability
  • Applying a proven process for identifying passion in individuals and companies ensures consistent results
  • Pre and post-surveys measure changes in engagement
  • Culture Action & Improvement Plan provides clear, defined steps with responsibilities to ensure accountability of implementation
  • Trainings are fun, and personally rewarding for employees

"When you and your team are aligned with your company passions, the ups and downs of your work day won't be able to throw you off track."
- Chris Attwood and Janet Bray Attwood

Clarity, expressed with elegant simplicity, ignites passion.
Passion is the foundation of success.


How can we inspire our employees to be committed to our purpose and passionate about delivering value to our customers and clients?

A company's purpose is defined by the unique contribution it delivers to customers, clients, employees, shareholders, and the world at large. Companies exist to enrich each of these stakeholders.
The 5-10 things that matter most, and which excite, inspire, and motivate the company's staff to deliver that unique contribution, are the company's passions.

How do we make our company passions
a part of day-to-day decision-making?

Every individual has a unique purpose and unique passions.
When individual purpose and passion is aligned with corporate purpose and passion, magic happens.
Employees are engaged, productivity soars, and profitability is maximized.

What we do

We transform your company's unique contribution and passions into living, breathing, vibrant parts of your everyday work life. Using the proprietary Passion Test process we help you define or re-express the company's 5-10 passions—those things that are most important for you to deliver your company's unique contribution. Out of this process emerges a statement of that unique contribution, expressed with elegant simplicity. We then support you in creating a Culture Action & Improvement Plan (CAP) that ensures these company passions become the basis of decision-making at every level of your organization.

Engage the Passion

Leadership Consulting

  • Company passions interviews & management meetings – Leadership Team
  • Pre-workshop survey with training participants
  • Summary PowerPoint reviewing outcomes from Phase I

Employee Training

  • Training to introduce employees to Company Passions and help them identify their work passions
  • Participant Guides
  • Summary Report of employee work & company passions

Leadership Consulting

  • Follow-up survey with training participants
  • Guide management team in creating Markers, defining Company Passions
  • Facilitate creation of Culture Action & Implementation Plan (CAP)

See if you qualify for a
FREE engagement assessment of your organization.