Drive the Passion

(Post-Pilot Program)

Drive the Passion is our premier program for mid-size or larger organizations with a focus on integration and measured results. This program is customized for accelerated participant engagement and provides congruency through career path and passion alignment.

Empower your organization to make decisions based on company passions and ain alignment with your company's Unique Contribution Statement.

"Whenever the corporation is faced with a decision, choice or opportunity, we will always choose in favour of our company passions."
- Chris Attwood and Janet Bray Attwood

When the corporate mission becomes personal,
employees become engaged.


Our company has a clear mission and we've identified our company passions.
How do we engage our employees to fulfill them?

A company mission statement and operating principles that stay on the wall have limited value.
These statements become valuable when employees take ownership of them.

How do we maximize our productivity, retention and ability to innovate?

The secret is to connect the corporate mission to individual employee work passions, to the things that the employee cares most deeply about.

What we do

Our Drive the Passion program is a customized solution for mid to large-sized companies that have already defined their unique contribution and core operating principles. The process is fully scalable. Starting with the areas of your company that are your core differentiators, each group, division, department and team can identify their unique contribution and core passions, as they relate to those of the company. Then the process aligns team members with those values. We support you in creating a Culture Action & Improvement Plan (CAIP) for each area of your company to drive passion into every corner of your organization and train your own trainers to deliver The Passion Test for Business.


  • Passion Test training ignites passion and engagement among your staff
  • Culture Action & Improvement Plan provides clear responsibilities and timetables for accountability
  • Staff develop the habit of making corporate mission and company passions the basis of decision-making
  • Pre and post surveys provide Level 3 predictive results of employee engagement
  • Integrated approach ensures common use of corporate values throughout the company


  • Unique Contribution and Company Passion statements with Markers
  • Culture Action & Improvement Plan with responsibilities and timelines
  • Half day trainings for up to 50 staff each course
  • Hiring process to ensure new hires are aligned

Drive the Passion

Leadership Consulting – 3-15+ Days

  • Leadership – Interviews and Company Passion Workshop
  • Pre-workshop survey for participant benchmark
  • Customized enterprise-wide survey for employees (assess current engagement)
  • Co-branding and customization to better fit each organization


  • Career Path Passion Alliance – Career path definitions aligning employees' work life passions with company passions
  • PR and Internal marketing assistance Employee Training
  • Volume discounts on price per participant
  • Participant Passion Kit – Toolkit (pamphlets, book, CDs, online resources)


  • Train the Trainer Leadership Consulting
  • Follow-up survey and comparison analysis with leadership review
  • Gift cards and/or Thank You or other acknowledgements (re-engagements)
  • Career Path Passion Alliance review
  • New employee passion engagement strategies

See if you qualify for a
FREE engagement assessment of your organization.